Just Crisps is a premium, family-run British crisp maker based in Staffordshire, known for producing wholly British potato crisps using potatoes grown on the Froggatt family farm. Their approach emphasises provenance, small batch hand cooking, and full traceability.
They fry their crisps in cold-pressed rapeseed oil that they grow, press and filter on their own farm—making them one of the few crisp brands in the UK to use a home-grown oil in every batch. Their product range includes classic and more adventurous flavours like Sea Salt & Black Pepper, Jalapeño, and Sea Salt, available in snack (40g) and sharing (150g) sizes.
Sustainability and ethical farming are core to the brand’s identity. The Froggatt family has farmed the land for multiple generations, and Just Crisps strive to maintain environmentally friendly practices, low processing, and ingredients that cater to dietary needs—they are vegan, gluten-free, GM-free in many cases, and free from unnecessary artificial ingredients.
Just Crisps distributes through premium retailers, farm shops, cafés, delis and online, and has won several Great Taste Awards recognizing their taste, quality and craftsmanship.
Click here to shop the Just Crisps and Just Oil range at Waterside Food Services Limited.