Alpro is a European pioneer in plant-based food and drink, based in Ghent, Belgium, and for over four decades has been dedicated to creating delicious, dairy-free alternatives that allow people to make positive choices about what they eat and drink.
From humble beginnings in 1980, Alpro has expanded far beyond its original soy-based products to offer a wide range of plant-based milks, yogurts, creams, desserts and ice creams made from soy, oats, almonds, hazelnuts, coconut, rice and other plant ingredients.
This broad portfolio reflects Alpro’s belief that “good food starts with good ingredients” and underlines its mission to empower consumers to choose healthier, more sustainable diets while still enjoying great taste.
Alpro became part of the global food company Danone in 2017, bringing its plant-based ethos into a larger network while maintaining its commitment to sustainability and social responsibility.
The brand has embraced a long-term vision under its “Feeding our Future with Plants” pledge, aiming to reduce environmental impact by cutting carbon emissions, water use and waste while moving toward fully recyclable or plant-based packaging.
With production facilities across Belgium, France and the United Kingdom, Alpro serves customers throughout Europe and beyond, making plant-based eating accessible to millions. Its status as a certified B Corp further reinforces Alpro’s commitment to balancing people, planet and product quality.
Today, Alpro stands as a trusted, forward-looking brand that combines decades of experience with continuous innovation. By offering a broad, plant-based alternative to traditional dairy, the brand enables consumers — whether vegan, flexitarian, or simply curious — to enjoy nourishing, tasty options that align with contemporary values of health, sustainability, and ethical consumption.